A new beginning 1991 - 2000
Leeds were again signing the big name stars
and in June 1990 they captured All Black John Gallagher, rated as the
finest Rugby Union full-back in world, but he didn't live up to his
expectations and drifted out of the game after several seasons.
At the end of the 1990-91 season David Ward
was replaced by Doug Laughton who was rated as one of the best coaches
of the modern era, having just guided Widnes to back-to-back League
and Premiership titles, so Leeds felt they had the man to re-ignite
the flame of success.

He began recruiting the best players, which
included the signing of Great Britain captain, Ellery Hanley, completely
rebuilding the side and relinquishing the services of the old guard
under David Ward.
He also set about creating the finest youth
policy in the country which the club had passed by since the 1960s and
70s. One thing Laughton never achieved at Leeds was a major trophy,
despite reaching four major finals in his four-year spell at Headingley,
which included two successive Challenge Cup finals against Wigan in
1994 and 1995. Laughton shocked the Rugby League world - and Leeds -
by resigning at the end of the 1994-95 season.

In the pursuit of Wigan, Leeds had over-stretched
their resources and when Dean Bell was brought in to replace Laughton,
the club was at it's lowest point since the founding of the club.
This change in management also signalled the start of a new era for
rugby league, not just for Leeds, but for the whole game in this country.
The decision was taken to evolve from a hundreds years of winter rugby
and to make rugby league a summer sport. The new competition would have
full time professionals at every top-flight club and would marketed
itself as the game for all the family at the turn of the millennium.
The first Super League season was an arduous
one for Bell and his squad. Stretched by injuries and an inexperienced
squad, Leeds struggled in the Super League I. The team narrowly avoided
relegation and Leeds CF & A Ltd were endanger of going out of business.
In November 1996, the company was bought by Paul Caddick along with
the founder of Sheffield Eagles, Gary Hetherington, who was installed
as Chief Executive.

A new work ethos was installed at the club
and the determination to turn the years of frustration into success.
As part of that Leeds paid a world record fee for Wales captain Iestyn
Harris from Warrington in April 1997. Harris was the heart of the new
Leeds team and he would secure his own place in the club's history during
his time at the club.
Super League II saw the newly named Rhinos
reach the Challenge Cup semi final and they were the closest challengers
to Bradford for the title. In that season, they also took part in the
World Club Championship with home and away fixtures against the Adelaide
Rams and the North Queensland Cowboys.

Dean Bell subsequently took up a role as Head
of Youth Development and he was replaced by Australian Graham Murray
as Head Coach. Murray became the catalyst for a new regime at Headingley
and inspired his charges to the Inaugural Grand Final at Old Trafford.
But 1998 was to be just a taster of what was
to come. 1999 saw a return to Wembley for the final Final at the famous
stadium. Leeds beat Wigan, St Helens, Widnes and Bradford on their way
to the Final where they met London Broncos. The game started badly for
Leeds going 10-0 down, before the Rhinos ran riot. Flying winger Leroy
Rivett re-wrote the record books scoring four tries in a 52-16 win.
The team that day was: Harris, Rivett, Blackmore, Godden, Cummins, Powell,
Sheridan, Fleary, Newton, McDermott, Morley, Farrell, Glanville. Subs:
Jackson, Mathiou, Hay, St Hilaire.

At the end of the season Murray returned
to Australia and was replaced by his compatriot Dean Lance. In his first
season Leeds reached the Challenge Cup Final and recorded a 13 game
winning run during the season. However, a poor run of results at the
start of the 2001 season saw Lance leave the club and former player
Daryl Powell was appointed First Team Coach.